the quality goes in before the name goes on slogan

“The quality goes in before the name goes on” is a well-known slogan that was used by the electronics company Zenith. This slogan emphasizes the company’s commitment to ensuring high-quality standards in their products before they put their brand name on them. Zenith used this slogan to convey their dedication to quality and reliability, suggesting that their products were thoroughly tested and built to high standards before reaching consumers. The slogan helped establish Zenith’s reputation in the electronics market, particularly in the mid-20th century.